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Research papers

How can qualitative research help to seek and evaluate new ideas

The group decided to focus on the idea of seeking new product ideas as it was felt that concerning concept evaluation there is already a lot of experience, evidence and discussion. Every position and person in the company may generate new ideas....

Catalogue: Seminar 1979: New Product Development
Author: Bernhard Roos
October 1, 1979
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Citation

Roos, B. (1979a, October 01). How can qualitative research help to seek and evaluate new ideas. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-can-qualitative-research-help-to-seek-and-evaluate-new-ideas


Research papers

The cost effectiveness of market research with particular application to the search for new product ideas in fast moving consumer goods

Market researchers have long been arrogant enough to believe that market research can find ideas for new products and market segmentation techniques have often been advocated for this purpose. Yet research has proved not cost effective in the initial...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Peter M. Kraushar
September 1, 1974
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Citation

Kraushar, P. M. (1974a, September 01). The cost effectiveness of market research with particular application to the search for new product ideas in fast moving consumer goods. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-cost-effectiveness-of-market-research-with-particular-application-to-the-search-for-new-product-ideas-in-fast-moving-consumer-goods